>>But Can They Find The Right Campaign Messages<<
By Nyalubinge Ngwende
Elections are won
far away before the polling day. It is the campaign messages that build all the
way to the polling day that give the opposition the favour of opinion polls.
But it is not every
message that wins an election; people must interpret those messages into their
social lives and see the reality.
Therefore opposition
leaders in Zambia must not be cheated, reliance on the negative views in The
Post Newspaper will not help them win the 2016 elections against the ruling
Patriotic Front.
The first reason is
that the PF message of pro-poor policies is still well-grounded among the call
boys, necessity entrepreneurs and others who could be categorized as the
street-wise life earners.
Taxi drivers in
Lusaka own their own cars because Sata and his vice President Guy Scott bought
them the cars on loan which they have paid back. The salary hikes, enforced
through the minimum wage, for shopkeepers and unskilled public workers across
the labour market is still a delight.